Stuff Their Stockings With Gold This Year!

Hershey’s Gold that is!

 Hershey’s Gold is the brand’s newest, most unique flavor to date featuring caramelized crème with peanuts and pretzels. Perfect for gift guides, party favors and stocking stuffers, Hershey’s Gold’s unique flavor will surprise and delight your loved ones with a gilded twist to the same old holiday treats.

For the fourth time in the company’s history, Hershey is announcing a new flavor to their namesake portfolio, Hershey’s Gold. The new bars are a caramelized creme that feature salty peanut and pretzel bits to give consumers a sweet, buttery taste that is topped off with a creamy and crunchy finish. Hershey’s flavor history began in 1900 with the launch of its iconic milk chocolate bar, followed by Hershey’s Special Dark chocolate in 1939. It wasn’t until 1995, 56 years later, that the company introduced Hershey’s Cookies ‘n Creme. Now in 2017, the iconic Hershey’s brand will launch Hershey’s Gold, the first mass-market, golden creme confection in the U.S.
“The buttery, sweet taste of Hershey’s Gold bars provides an entirely new way for consumers to enjoy our brand,” said Melinda Lewis, senior director/general manager, Hershey’s Franchise at The Hershey Company. “We use a proprietary cooking process to transform the white creme into a golden bar by caramelizing the creme, which helps maintain a sweet, creamy taste. The launch of Hershey’s Gold will introduce Americans to a new flavor and a new experience unlike any others before.”

 Best S’mores Recipe 


  • 2 graham crackers
  • 2 marshmallows large
  • 1 HERSHEY’S Gold Bar (1.55 oz.)


  • Break graham crackers in half. Break gold bar in half; center one section on each of 2 graham cracker halves. Top each with marshmallow. Place on paper towel. Microwave at MEDIUM (50%) in 10 second intervals until marshmallow puffs. Top each with another graham cracker half; press gently. Let stand 1 minute to soften chocolate. Serve immediately. 2 snacks.
  • CONVENTIONAL METHOD: Center half of gold bar on each of 2 graham cracker halves. Place remaining 2 graham cracker halves on cookie sheet; top each with marshmallow. On middle oven rack, broil 30 seconds or just until marshmallows are golden brown. Immediately invert onto chocolate-topped graham crackers; press gently. Let stand 1 minute to soften chocolate. Serve immediately.