Fruition Premiere “Northern Town” at American Songwriter

Today, Fruition release “Northern Town”, the second single off their forthcoming album Watching It All Fall Apart, out February 2nd via LoHi Records. The song premiered at American Songwriter who said “The lonesome love song is built on a richly layered arrangement that swells and grows more hopeful as the song progresses. Coupled with previously released Watching It All Fall Apart track ‘I’ll Never Sing Your Name,’ it’s an intriguing taste of things to come.”

On Watching It All Fall Apart, Fruition transform pain and heartache into something truly glorious. With their songwriting sharper and more nuanced than ever before—and their sonic palette more daringly expansive—the band’s full-hearted intensity ultimately gives the album a transcendent power.
The first single off the record, “I’ll Never Sing Your Name” saw coverage in Relix, The Alternative Press, Live for Live Music and Impose Magazine who said “With big chiming pillars of pure power-pop goodness; Fruition exemplifies everything their moniker suggests in how they execute & arrange a full shimmering & shining aura of sound.”
To get that sound, Fruition teamed up with producer Tucker Martine, (My Morning Jacket, The Decemberists, Modest Mouse) to adorn their folk-rooted sound with delicately crafted elements of psychedelia and soul. “Tucker helped us push ourselves to create something that glistens in subtle little ways that you might not even pick up on at first,” says Kellen Asebroek. “We got to play around with all this analog gear and these weird old keyboards we wouldn’t ordinarily use, like a bunch of kids in a toy store where everything is free.”
Watching It All Fall Apart finds the three singer-songwriters Jay Cobb Anderson, Kellen Asebroek and Mimi Naja fully embracing their rock-and-roll sensibilities bringing a gritty vitality to each track while still showcasing their sublime harmonies they first discovered during an impromptu busking session in 2008.
Fruition has now evolved from a rootsy, string-centric outfit to a full-fledged rock act, having taken the stage at such major festivals as Bonnaroo and Telluride Bluegrass (a set that inspired Rolling Stone to praise their “raucous originals filled with heartfelt lyrics and stadium-worthy energy”). Following the release of 2016’s Labor of Love, Fruition again made the rounds at festivals across the U.S., prompting Rolling Stone to feature the band on its “8 Best Things We Saw” at DelFest 2016.
Watching It All Fall Apart is available for pre-order on CD, digital or limited edition color swirled vinyl, as well as deluxe bundles via
Watching It All Fall Apart tracklist:
1) Stuck On You
2) Northern Town
3) There She Was
4) I’ll Never Sing Your Name
5) Let’s Take It Too Far
6) Turn To Dust
8) I Should Be
9) Lonesome Prayer
10) Eraser
Tour Dates:
01/24 – Sandpoint, ID @ Heartwood Center
01/25 – Missoula, MT @ Top Hat
01/26 – Billings, MT @ Pub Station
01/27 – Bozeman, MT @ Eagles Ballroom
01/30 – Salt Lake City, UT @ State Room
02/02 – Denver, CO @ Ogden Theatre
02/03 – Denver, CO @ Ogden Theatre
02/07 – Lawrence, KS @ Granada
02/08 – St. Louis, MO @ Atomic Cowboy Pavillion
02/09 – Chicago, IL @ Martyrs
02/10 – Columbus, OH @ Woodlands Tavern
02/14 – Lexington, KY @ The Burl
02/15 – Louisville, KY @ Zanzabar
02/18 – Nashville, TN @ 3rd and Lindsley
02/21 – Fayetteville, AR @ George’s Majestic Lounge
02/22 – Wichita, KS @ Barleycorn’s
02/24 – Steamboat Springs, CO @ WinterWonderGrass Festival
02/25 – Steamboat Springs, CO @ WinterWonderGrass Festival
03/17 – West Dover, VT @ Shamrock Weekend Mt Snow
04/06 – Olympic Valley, CA @ WinterWondergrass Tahoe
04/07 – Olympic Valley, CA @ WinterWondergrass Tahoe
04/12 – Las Vegas, NV @ Bender Jamboree
04/13 – Las Vegas, NV @ Bender Jamboree
06/01 – Taos, NM @ Music On the Mothership
06/28 – Rothbury, MI @Electric Forest
Fruition Online:
Website - Facebook - Twitter - Instagram - Spotify