Desperate Man, Churchâ€™s First Album in Nearly Three Years, Set for ReleaseÂ Friday, October 5, 2018
Church Choir to Get Album Direct from Church
Â â€œDesperate Manâ€ is First Single, Co-Written with Ray Wylie Hubbard, Available ONLY to Church Choir Today; Everywhere 7/13
Â In a video message speaking directly to his fans (viewÂ HERE), 2x CMA Album of the Year winner Eric Church told his faithful Church Choir [Churchâ€™s official fan club] earlier this morning: â€œItâ€™s been a while; I just want to say I have missed you. I have good newsâ€¦the album is done, and we are back. Itâ€™s called Desperate Man and the first single is called â€˜Desperate Man,â€™â€ with the Choir having access to listen first through their login today.
Church continues, â€œJust like last time â€“ just like Mr. Misunderstood â€“ if youâ€™re in the Church Choir, onÂ October 5thÂ youâ€™re going to get the album,â€ as Church renegotiated his record deal with EMI Nashville leading into Desperate Man to include his fans.
â€œDesperate Man,â€ Churchâ€™s first single off the new album, will be made available everywhereÂ tomorrow,Â Friday, July 13. Co-written by Church with Texas musician Ray Wylie Hubbard (who Church namechecks in his 2015 â€œMr. Misunderstoodâ€), â€œDesperate Manâ€ sees Church again collaborating with producer Jay Joyce. ÂÂÂ
Many may recall in 2015, Church stunned industry and fans alike with the surprise release of Mr. Misunderstood, giving it away to his fans first without interviews, hype or promotion. Church Choir members spoke directly to local television on how they received the record, being the first to confirm its existence. Church said then, “Everyone is so focused on your first week. But I am more concerned with week 80 than week one.” Mr. Misunderstood went on to win CMA Awardsâ€™ Album of the Year in 2016 and reached RIAA-Platinum certification earlier this year.
Never satisfied with the status quo, Church constantly challenges himself as an artist and is applying that same philosophy to the Choir changing it to make it better and even more inclusive.Â Membership tiers are simplified to two options: paid and free. Members of the Choir will also be in control of what music and bundles they receiveÂ upon signing up and at renewal. Members who annual renew or auto-renew, and new fans who sign up will now receive an album of their choice from Churchâ€™s catalog â€“ in addition to all the benefits paid members currently receive including access to purchase pre-sale tickets, chances for meet and greets, opportunities to attend Church Choir events andÂ much more.Â The free tier of Church Choir membership includes access to the online community, email updates andÂ special offers.
By-passing the gatekeepers and speaking directly to the fans is fundamental to Churchâ€™s success and he is proving it once again with reconfiguring the Church Choir in advance of the release of Desperate Man.
Church concludes the video message saying, â€œI look forward to seeing you on the roadâ€¦ Iâ€™m very proud of this album. See you soon.â€
Stay tuned toÂ EricChurch.comÂ for more information.
WATCH: Eric Church speaks to the Church Choir directly via video address to announce his new album,Â Desperate Man, is set for anÂ October 5Â release. Church Choir can hear its first single/title track now by logging in atÂ EricChurch.com. Church Choir Membership includes the album.